Services

“There are more ideas outside your country than inside”
Tom Kelley, IDEO
Author of The Art of Innovation

We are committed to bring to our clients the best practices from advanced markets. We see a lot of innovation happening around us in China, Japan and South Korea, and apply our cross-market and cross-cultural knowledge and sensitivity to identify what is culture-independent and simply works. Our main services proceed from this approach:

  • Foreign customers: Provide strategic analysis to Western operators & content providers to anticipate their markets
  • Local customers: Bring best practices in business models, service design and marketing to Chinese Internet start-ups to accelerate their business
  • Other services: M&A advisory, market entry, partners identification, negotiation support

Internet

  • Web 2.0 case studies (China, Japan, South Korea)
  • Non-gaming virtual worlds (China, Japan, South Korea)
  • Casual and serious dating services – best practices in offline/online/mobile services (South Korea)

Mobile

  • Mobile marketing (Japan, South Korea)
  • Mobile search (Japan)
  • Mobile value-added services (China)
  • Mobile niche markets: early teens, seniors, female users, etc. (Japan, South Korea)
  • World’s first intelligent mobile agent (South Korea)
  • Mobile music (Japan, South Korea)
  • Mobile gaming (Japan)
  • Mobile payment and mobile commerce (Japan)
  • Ring back tones services (South Korea)
  • Mobile banking (Japan, South Korea)

Convergence

Convergence goes beyond mobile and Internet, as it touches TV, print, radio, music, advertising.

  • Fixed-Mobile Convergence (FMC)(Japan, South Korea)
  • Mobile TV broadcasting (Japan, South Korea)
  • “Well-being” and e-learning services (Japan, South Korea)

Strategy and branding

  • Coaching of early stage entrepreneurs for strategy, service design, business models definition and refinement
  • Invited expert to support the European Commission’s action towards the opening of China’s mobile and Internet markets
  • Corporate positioning for Web 2.0 companies (China)
  • Telecom market situation and VNO opportunities (China)
  • Branding case studies of telecom companies – brand history, universe, values and perception (Japan, South Korea)
  • Identification of acquisition target in Europe for a large Japanese content provider – Market analysis and introduction which led to a successful 18MEUR buy-out (Europe, Japan)

Executive trips

Executive trips are intensive guided field-trips to innovation epicenters.

  • Tour of mobile innovations (Japan, South Korea)
  • Tour of mobile, Internet and new media (China)
  • Tour on mobile payment and innovative retail solutions (Japan)