We received nice coverage from:

• Virtual Goods News: “Asia Driving the Virtual Goods Marketplace“
• VentureBeat: “Asian Venture Goods Market is 7 Times Bigger than US“
• VentureBeat: “Video of Day Two of the VGS – Updates on Asia, Facebook and the iPhone“
• Inside Social Games: “The $7 Billion Asian Virtual Goods Market in PowerPoint“.
• Gamasutra: “VGS 09: Asian Virtual Goods Worth $7 Billion in 2009″
• Dave McClure: “Virtual Goods in Asia – The US Gold Rush Begins”

Key points:

• Virtual goods market in Asia over $7bln
• 9 Online gaming companies listed on Nasdaq and HKSE
• Total market value is $52bln, twice as much as Blizzard + EA + Ubisoft + Take Two
• With similar maturity as China, the US VG market could shoot up to $35bln
• Mobile already making hundreds of millions with virtual goods in Japan

To download the presentation, please fill in your contacts below.

Interestingly, the presentation already got about 5 times more views on Slideshare than the number of participants to this workshop in a single day. Not a surprise, but worth mentioning.

The key ideas:

• iPhone is NOT dominating and NOT such as great business, aside for Apple. Not a surprise for industry experts but If you thought iPhone was the world’s overlord phone, be prepared for a shock. Check out Strand Consult’s free report “The Moment of Truth: A Portrait of the iPhone” for further enlightenment.
• Japan‘s market is isolated but helps predict which services will be popular when data becomes cheap and unlimited.
• China is turning phones into total commodities AND innovating. Check out Tencent + we brought the infamous Shave Mobile phone for its wake-up power.

Without further ado, the presentation:

• Our assumptions get in the way of our understanding
• Asia not only innovates, but can be leveraged by foreign companies to accelerate innovation by way of “innovation arbitrage“

This presentation covers China, Japan and Korea with about a dozen examples of interesting service concepts and business models. We recommend checking:

• Our “5C of Innovation“
• Tencent, a billion-dollar web company in China
• Profit margins of online gaming companies in China
• Japan’s mobile advance and various web examples
• Mobile social networks Gree and Mobile Game Town in Japan
• Korea’s web and online gaming innovations

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+8* | Plus Eight Star looks at China, Japan and Korea because we don’t believe 500 million web users and 800 million mobile users in China, Japan and Korea can’t have good ideas.

• UnConference in Singapore | We went there to present on Asian Digital Innovations and moderate a panel on the same topic.
• Infinity Ventures Summit in Sapporo (Japan) | This event is the largest web & mobile conference in Japan with over 300 C-level participants. It is invitation-only and they don’t have an event website. We joined the event to present our partner company Cmune developing 3D social applications at the startup launchpad (video in Japanese with English voice-over).
• Geeks On a Plane! | We co-organized the visit to Asia of 30 Silicon Valley entrepreneurs and investors lead by Dave McClure of Founders Fund and our friends from Web2Asia. The tour took the group to Tokyo, Beijing and Shanghai.
• Startonomics Beijing | In Beijing, we co-organized the “Startonomics” event where a lot of interesting things were said.
• Startup2Startup Beijing | Based on the popular US format, we helped put this event together, giving a chance to early stage startups to get mentored by experienced execs and investors.
• BarCamp Shanghai| After attending this event, we’re thinking about working on the Beijing chapter. We presented there on the topic of “Digital Identity“.
• And now for something completely different… | Since we’re not always working, we also attended TEDxShanghai where Kris Krug, author and technologist said “If you don’t stick it on the internet, it didn’t happen“. Surely, presentations with no Twitter back channel or events not reported about are like “trees falling in a forest”. As a side note, we are giving a hand to the upcoming TEDxBeijing. Is that work?
]]> http://www.plus8star.com/2009/07/01/if-you-dont-stick-it-on-the-internet-it-did-not-happen/feed/ 0 http://www.plus8star.com/2009/04/27/celebrating-100000-views-of-our-presentations-some-thoughts/ http://www.plus8star.com/2009/04/27/celebrating-100000-views-of-our-presentations-some-thoughts/#comments Mon, 27 Apr 2009 07:30:33 +0000 plus8star http://www.plus8star.com/?p=201
read more..]]> A few days ago while exchanging ideas with our friends at Slideshare (“the YouTube of presentations” that is possibly going to monetize better than YouTube and certainly cost a lot less), we thought about making a count of the views and downloads we had over the 20+ presentations we put on there. All those presentations we put online after presenting at a couple of dozens events around the world in the past year or so (Beijing, Helsinki, Hong Kong, Kuala Lumpur, Paris, San Francisco, Singapore, Stockholm, Sydney, Tokyo, Washington DC, …).

We mentioned previously that we had an “A-Ah” moment when after a conference in Sydney last year with 300+ in attendance, we had several thousands online viewers of our presentation, some of which led to… more presentations (we were invited to GSP East in Washington then to San Francisco thanks to it) but also many contacts, leads and several research & strategy projects. Should we spend more efforts on “offline appearance” or PPT design?

In addition to having more time to share insights and interesting stories in conferences than in blog posts, conferences are still a very good value proposition in terms of branding and visibility. Someone wrote that he was now preparing presentations so that they could be posted online. You’ll see below that this is not a bad idea as the “online reach” is way higher than “offline reach”.

In most conferences we join, the audience varies between a few dozens to a few hundreds, now here are the figures for the presentations we put online:

Total presentations: 24 + 3 off-site presentations
Total views: 101,563
Total downloads: 6,978
Most downloads/views: Mobile payment

Top 5 views:
#1 | Comparison of Leading SNS, notably thanks to the interview by ReadWriteWeb
#2 | Comparison of mobile SNS
#3 | Inside QQ (the 2009 update is coming – a bit delayed by projects ^_^; )
#4 | Digital Korea
#5 | Mobile SNS – best practices from Asia

Our favorites:

• Overview | Asia’s best of breed
• Mobile | Is 3G a dog or a demon? Hints from 7 years of 3G hype in Asia
• China | Mobile & Web innovation in China
• Korea | Digital Korea
• Japan | Mobile handsets innovation
• Online video | Future of TV and Video from Asia
• Virtual worlds | Virtual worlds in Asia
• East & West | The Digital Silk Road
• E-commerce | From o-commerce to e-commerce
• Creativity | Inspireware

In addition to providing exposure, Slideshare also offers many interesting resources. To name a few in our field, we gladly recommend Morgan Stanley’s star analyst Mary Meerker’s slideshows, CIC Data’s China IWOM presentations by Chief IWOMer Sam Flemming and Sequoia Capital’s “RIP Good Times“.

While experimenting with remote presenting (via Skype, for instance), it is interesting to consider the value of being physically somewhere vs. being “reachable” via IM, email, Twitter or else during an event. Our feeling is that many event organizers are yet to tap into the value of enabling higher levels of discovery and connectivity between on-site and off-site participants, as well as providing exposure and connectivity not only during but also before and after events. If you know of good examples of “conference 2.0″ or best practices, you are welcome to contribute ideas on twitter with the tag “#event20″.

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