About

What is special about us?

  • We know Asia and how to explain it:+8* is the leading cross-market and cross-culture strategy & innovation consulting company on Asia’s telecom and Internet.
  • We are part of the action: The companies we consult about are also our clients, from mobile and Internet startups to large companies such as telcos, advertising and media groups.
  • We research deeper: We are frequently invited to keynote in telecom, Internet, investment and media conferences to contribute our views. We are honored that the thought leaders we respect the most also quote us.

Who leads +8*?

+8* was founded by Benjamin Joffe after being part of Japan’s mobile revolution, Korea’s Internet boom and China’s mobile crash. Benjamin has been living in Japan, Korea and China for 9 years working successively with an innovation consulting company, a large telco, a way-too-early mobile location-based community startup before opening his own company to help companies worldwide learn about compass, gunpowder, printed press and more recent Asian innovations. He speaks fluent English, French, Japanese and decent Korean, Chinese and Spanish. Benjamin was selected among China’s Top 100 Mobile Industry Influencers in 2007 and 2008 and is a regular keynote at industry events.

Who else works there?

We are a multi-cultural team including Japanese, Korean and Chinese consultants. We work together, eat together and share nutritious ideas.

Why such a name?

Our name derives from the field and geography of our activities.

  • Telecom & Internet taste from the country codes
  • Japan (+81), South Korea (+82) and China (+86)
  • Country codes are to communicate across borders!
  • + stands for added value
  • * is for both our work and our clients without whom nothing would happen
  • Last, the number 8 is traditionally associated with good fortune, and we bring lots of it!

Where is +8* based?

+8* is headquartered on a secret island in the Yellow Sea, equally distant to Tokyo, Seoul and Beijing where we can also be found regularly. We have a physical office in Beijing to enjoy its blue skies.

Company profile

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