Inside Tencent Report 2009 | US$1 billion can’t be wrong!
Dear +8* readers,
Following our post on Tencent’s 1H2009 results yesterday, the +8* team is delighted to announce the release of the 2009 edition of its “Inside Tencent” report.
Over a year has passed since the first edition and many things have changed:
- GROWTH | Tencent grew from US$500 million to over US$1 billion in sales. It is on its way to US$2bln in 2009 with a profit margin above 40%.
- COMPETITION | New competitors have emerged in the form of two Facebook adaptations: Xiaonei (now Renren) and Kaixin001
- GAMING | Online gaming is still very alive and well: 9 Chinese companies are listed on stock markets with profit margins between 20% and 70% and share a market of over US$3 billion. Tencent is #3 in gaming.
- VIRTUAL GOODS | Virtual items / Micro-transactions / Free-to-play / Digital goods – pick your favorite – is the name of the game (and 90% of Tencent’s revenue)
Complete report
Tencent has grown its sales by almost 100%, our research grew by 100 new pages.
The full report includes over 280 pages of information and analysis.
- Updated market figures
- Detailed analysis of key Tencent services
- Insights from 20 web experts
- Comparisons with other leading foreign social networks
- Comparisons with leading Internet and mobile companies in China
- Comparisons with competing social networks
- Comparisons with competing gaming companies
- Recent online social stars and phenomenon
- New legal stories around virtual currencies
- More details on virtual currency systems
- Updated information on Tencent’s online advertising business
- Information on Tencent’s mobile business (#1 WAP portal in China)
- And a lot more!
Order
Price for the full report: US$5,000 (PDF, 284 pages)
We have an early bird promotion for the first 20 copies with 25% discount.
Contact us at info@plus8star.com!
Some of the clients of the 2008 edition

Not sure yet? Get a free sample!
You can download a free sample of the report with close to 100 pages by completing the form below.
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