RESEARCH

Internet

• Web 2.0 case studies (China, Japan, South Korea)
• Non-gaming virtual worlds (China, Japan, South Korea)
• Casual and serious dating services – best practices in offline/online/mobile services (South Korea)

Mobile

• Mobile marketing (Japan, South Korea)
• Mobile search (Japan)
• Mobile value-added services (China)
• Mobile niche markets: early teens, seniors, female users, etc. (Japan, South Korea)
• World’s first intelligent mobile agent (South Korea)
• Mobile music (Japan, South Korea)
• Mobile gaming (Japan)
• Mobile payment and mobile commerce (Japan)
• Ring back tones services (South Korea)
• Mobile banking (Japan, South Korea)

Convergence

Convergence goes beyond mobile and Internet, as it touches TV, print, radio, music, advertising.

• Fixed-Mobile Convergence (FMC)(Japan, South Korea)
• Mobile TV broadcasting (Japan, South Korea)
• “Well-being” and e-learning services (Japan, South Korea)

Strategy and branding

• Coaching of early stage entrepreneurs for strategy, service design, business models definition and refinement
• Invited expert to support the European Commission’s action towards the opening of China’s mobile and Internet markets
• Corporate positioning for Web 2.0 companies (China)
• Telecom market situation and VNO opportunities (China)
• Branding case studies of telecom companies – brand history, universe, values and perception (Japan, South Korea)
• Identification of acquisition target in Europe for a large Japanese content provider – Market analysis and introduction which led to a successful 18MEUR buy-out (Europe, Japan)

Executive trips

Executive trips are intensive guided field-trips to innovation epicenters.

• Tour of mobile innovations (Japan, South Korea)
• Tour of mobile, Internet and new media (China)
• Tour on mobile payment and innovative retail solutions (Japan)