http://www.plus8star.com/2008/06/24/valuating-social-networks-its-not-that-easy-techcrunch-remix/ Mobile and Internet Strategy in Asia Tue, 07 Sep 2010 14:07:34 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://www.plus8star.com/2008/06/24/valuating-social-networks-its-not-that-easy-techcrunch-remix/comment-page-1/#comment-6643 +8* | Plus Eight Star | Mobile and Internet business consulting in Asia, mobile consulting in China, mobile consulting in Japan, mobile consulting in Korea, Internet consulting in China, mobile consulting beijing, mobile consulting tokyo, mobile consultin Thu, 29 Jan 2009 08:06:32 +0000 http://www.plus8star.com/?p=126#comment-6643 [...] Despite what we still hear (”it’s not a business,” “it’s a fad,” etc.), social networks are already a proven business (at least in some parts of the world). In December, GREE in Japan was the fifth social network to go public on the planet (for $1 billion, thank you very much), and the fourth in Asia. Two of them (GREE and DeNA) are mobile-centric. All the Asian ones (including Mixi in Japan and Tencent in China) are profitable with revenues ranging from $100 million to $1 billion, and profit margins between 30% and 60%. The king of revenue models for mass-market B2C social networks is personalization with digital goods. Of course, if the valuation is purely based on online ads, then quite a lot is left out of the picture… [...] [...] Despite what we still hear (”it’s not a business,” “it’s a fad,” etc.), social networks are already a proven business (at least in some parts of the world). In December, GREE in Japan was the fifth social network to go public on the planet (for $1 billion, thank you very much), and the fourth in Asia. Two of them (GREE and DeNA) are mobile-centric. All the Asian ones (including Mixi in Japan and Tencent in China) are profitable with revenues ranging from $100 million to $1 billion, and profit margins between 30% and 60%. The king of revenue models for mass-market B2C social networks is personalization with digital goods. Of course, if the valuation is purely based on online ads, then quite a lot is left out of the picture… [...]

]]> http://www.plus8star.com/2008/06/24/valuating-social-networks-its-not-that-easy-techcrunch-remix/comment-page-1/#comment-3039 Accept » Blog Archive » Valuating social networks - it’s not that easy (TechCrunch remix) Wed, 25 Jun 2008 06:41:34 +0000 http://www.plus8star.com/?p=126#comment-3039 [...] Valuating social networks - it’s not that easy (TechCrunch remix) …is invitation-only, requires real name, age, gender, and allows you to connect only with friends you know already and accept the connection. [...] [...] Valuating social networks – it’s not that easy (TechCrunch remix) …is invitation-only, requires real name, age, gender, and allows you to connect only with friends you know already and accept the connection. [...]

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