Inside QQ report is out!
+8* China QQPublished January 7, 2008 at 3:11 pm 10 CommentsWe are proud to announce the release of our new research, covering China – and the world’s – most popular online community: QQ.
To whom is it relevant?
Whether you are an Internet company, a SNS startup, a telecom or media group, an investor, or simply interested in knowing more, here are more reasons that will support your intuition:
- First, Tencent is the world’s largest IM service (300 million accounts vs. MSN’s 250 million) and casual gaming portal.
- How can you gather such a large user base?
- How to keep them interested?
- Second, Tencent’s revenues were 523 million USD in 2007, most of it coming from non-advertising services.
- What are those services?
- How can they make users pay for Internet services?
- What are the successful business models at work to achieve such results?
- Third, for numerous Chinese users, QQ is synonymous with Internet
- What is the social impact of QQ?
- What kind of economy & ecosystem are being created around the service?
- Last, Tencent is considered China’s greatest Internet succes
- What are Tencent’s latest strategic moves?
- What is their ambition for overseas markets?
Share or purchase
We offer a free sample of this research, including about a quarter of the complete report. This document is licensed under Creative Commons Attribution License (CC-BY). It means you are free to share, modify and even include in commercial documents as long as you quote +8* | Plus Eight Star as the source. Enjoy!
The complete report of 184 slides is available in PDF format for USD 3,000. Feel free to contact us to order or get more information.
“Inside QQ” reviews
[...] QQ, the most largest IM service in China and in the world, is one of the most successful and profitable Internet companies in China. It generates over $700 million in 2007, but do you know what is QQ’s business model, how it get users to pay for the service? Maybe most of us can not even name all main products and services of QQ. Plus8Star, an consulting firm focused on wireless services in East Asia, has just release a report on QQ’s business model, strategy and social impacts. [...]
[...] auch nie gehört davon? QQ (ehem. OICQ = “oh, i seek you”). Ich auch nicht. Die Webseite schlechthin in China und auch in Asien, soll rund 400 Mio USD anno 2007 gemacht haben, den geringsten Teil mit Werbung! Erinnert mich leicht an CyWorld (die Monsterseite in Südkorea), aber anders. An sich war QQ ehemals nix anderes als ein Abklatsch von ICQ, damals, 99. Heute nutzt so gut wie jeder Chinese diese Seite. Und soll in Asien die beliebteste IM-Anwendung sein. Man spricht von 580 Mio Accounts. QQ ist garniert mit einer Unmenge von Zusatzdiensten. Auf Plus8Star findet sich eine Analyse der Seite und was QQ so erfolgreich gemacht hat. Die komplette Analyse kostet 3000 USD, aber die 100 Seiten PDF genügen für einen netten Überblick. Zudem bekommt man einen Überblick über das chinesiche Web. [...]
[...] A colleague of mine forwarded me the link to this excellent report on Chinese internet company, QQ, and the Chinese online media industry in general. [...]
[...] Si le sujet vous intéresse et que vous voulez en savoir plus, je vous conseille de lire le rapport publié par la société de consulting Plus8Star sur les business model de QQ. [...]
[...] For this reason, I was most interested in their recent report about QQ, which is the flagship application for Tencent, and now has more than 270M users in China, making it the most successful IM application in the world. The full report is available for US$3000; a free portion of the full report is available for download from the Plus8star website. [...]
[...] Plus8Star (via China Vortex) – Inside QQ report is out! I learned that Tencent (QQ) is largest in the world at 270 mm accounts vs MSN 250 mm. It’s roughly a 400 mm USD company in 2007. Here’s what I gleaned from the report: [...]
[...] Plus Eight Star: Inside QQ Report – Recommended by Paul Denlinger at China Vortex [...]
[...] QQ, the most largest IM service in China and in the world, is one of the most successful and profitable Internet companies in China. It generates over $700 million in 2007, but do you know what is QQ’s business model, how it get users to pay for the service? Maybe most of us can not even name all main products and services of QQ. Plus8Star, an consulting firm focused on wireless services in East Asia, has just release a report on QQ’s business model, strategy and social impacts. [...]
For Chinese IM Portal Tencent, The Money Is In Micro-Transactions…
In China, the money isn’t in Web advertising. It is in micro-transactions. At least that is the case for Tencent, which operates the largest instant-messaging network in China and is one of the largest overall portals. Tencent—which includes the …
[...] MT has caught my eye, however, because the Chinese company Tencent is coming off a banner 2007 and offers us potentially a very interesting online alternative. Listed on the Hong Kong main board, Tencent has become China’s largest Internet service portal. A recent report from +8Star has the following stats to share about Tencent. [...]