Danwei FM Interview | Innovation arbitrage and Asian mobile markets

Robert Ness of leading China media blog Danwei visited our office and mastered a “let’s make it all in one go” interview. Listen below to our ideas on:

• how China, Japan and Korea compare in terms of mobile market development,
• what is ‘innovation arbitrage’,
• why cultural stereotypes don’t help,
• what are ‘indirect effects’ of innovation
• what is ‘mobile literacy’
• which came first: 3G or the hype

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Danwei | Recall your raised eyebrow when the Japanese lead in Babel used sign language with mobile video, your furrowed brow when you read the article about how throngs of young girls in Korea obsess over star video gamers, and your spacey expression as you contemplated the fact that there are more mobile phone users in China than the US has people.

Benjamin Joffe, CEO of +8* | Plus Eight Star and founder of Mobile Monday Beijing, aims to erase those funny looks by helping clients demystify Asian markets and show them how business models working here can be applied elsewhere.